I built my career learning how businesses win with customers.

I’ve worked on the retailer side as one of the largest wine buyers in the United States.. I’ve led sales organizations. I’ve worked on the chain sales and distributor management sides of the supplier business in senior level roles. And I’ve spent years helping teams understand what customers need, develop strategies to meet those needs and execute in the marketplace.

That experience shaped how I approach consulting today.

I don’t believe great strategy lives in a PowerPoint or another strategy document. It is about relationships and speaking to the customer, making sense for the business and a strategy a sales organization can meaningfully execute.

That’s why I started Velotta & Co.

I wanted to help beverage and CPG companies navigate the challenges I have seen from multiple sides of the table – from getting a buyer’s attention to earning placement on shelf and on the sales floor, improving performance, expanding the business, and building the organization needed to sustain growth.

What I Bring to the Table

A retailer’s perspective.

I understand the questions buyers ask, what is meaningful to them, the pressures they face and the factors that influence customer and assortment decisions.

A sales leader’s perspective.

Ive built and led sales organizations and understand that performance depends on more than just having the right strategy. It requires structure, leadership, capability, coaching and consistent execution.

A supplier’s perspective.

From leading chain business and distributor management business, I understand the realities of bringing a brand to market and the challenges of creating alignment across the commercial ecosystem.

A practical perspective.

My job isn’t to tell you what you already know.

It is to bring an outsider’s perspective, ask the questions that need to be asked, identify opportunities and help your team turn insight into action.

The Work is About Results.

Every engagement is different and every job customized. But the objective is consistent:

Helping you understand the customer.

Build the right strategy.

Equip your team.

And execute.

That’s what I bring to every client relationship.

Let’s talk. nicole@velottaco.com